Marketing Products Essay Example | Topics and Well Written Essays - 1000 words

Marketing Products - Essay Example The company will produce bags that will be different from other bags mostly sold in the market. It will add a fashion touch to it in order to give it a trendy look. The sponginess of the bag will add up to it and will strive to provide the consumer with a unique experience. And the fun element in this particular product would be its variance in colors. The consumers will get the opportunity to choose from a wide range of colors. Also, the product will be manufactured by the usage of the topnotch and high quality materials. All these combinations collectively will provide a low weight to the bag that can prove to be the USP (Unique Selling Point) of the product and will primarily meet the needs of the fast moving consumers (Baker, 2009). 2. Discussion of the Service Component of the Product and Its Role in Enhancing the Product The best part of the product would be its after-sales services. The company will provide 1 full year warranty to these bags. And the most important factors tha t could facilitate in maximum number of sales of this product would be: It will provide free repairs and maintenance of the bags for a full year. For adding up to the customization factor, the company is also planning to provide free repair services in the selected customer’s place. ... The company is hoping that it would get a positive leap as it is already recognized in the US and considered as a well known brand. The company is also planning to add more service features to the bags but for that the company will have to increase the price of the bags. So, in the initial stage, the company will provide the customers with the above mentioned service features and will sell the product at a nominal price for the sole purpose of attracting maximum number of customers (Baker, 2009). 3. The Product Expansion to a Product Line, and the Depth and Breadth of the Line For expanding the bags to a product line, the manufacturing and sales processes of these bags need to be expanded too. Also, the company will only be able to expand the product line of these bags when it will be liked by customers. The company can only expand its products when the sales volume and demand for the bags reveals the increasing trend. The expansion will be made depending upon the various processes t hat the company is going to follow. It can be clearly assumed that the product can become highly consumable as the company is well known and very fashionable. If the product introduced generates radical demand then the company can also introduce variance in the size and capacity of the bags. This way it will enable the company to cater to other sections of the society as well. The company will be able to gain the upper hand over its competitors as well. The depth and breadth of the product can also increase to a very large extent if the company can maintain the value and availability of its products. The company can also go for extending the features of the bags by way of collecting feedback from the customers. It can make necessary modifications

Analyze book Essay Example | Topics and Well Written Essays - 1000 words

Analyze book - Essay Example The protagonist of the novel, Ishmael Chambers is the veteran of the Second World War. He is physically handicapped because of the war wound, which has left him with an amputated arm.   His personal relationship with a local Japanese- American also ended abruptly. His pride is hurt and a prejudice is born out of it. Hatsue Imada is presently Kabuo’s wife  who once shared a romantic relationship with Ishmael Chambers but broke off  for reasons not known. Carl Heine was the local fisherman. These characters are central to the plot of the novel, explore the themes of prides of the whites, and prejudice against the people of the Japanese descent.   The whites resented the immigration of the Japanese but tolerated them for their hard work and economic profit. This is what we call the political economy where the superior race tolerates the inferior race for profit, (Leiman, 1-21). This kind of immigration makes room for the development of mixed culture and gives birth to the concept of ‘Hybridity’. Hybridity is the amalgamation of different races together and producing a new lineage (Murfin and ray, 279). Many filmmakers like Spencer Tracy in his movie â€Å"Guess Who’s Coming to Dinner† has further evolved this concept of interracial relationship. These kinds of relationships proceed towards global harmony but initially it has suffered many hindrances. (Richardson,1) Racial Discrimination and the dilemma of mixed culture are predominant in the novel and portrayed through interracial relationships. The story of the novel is set in the small and isolated island of San Piedro which symbolizes the apparent silence and the suppressed prejudice when two races of polar opposites are to dwell in the same place. Kabuo, a wartime veteran suffers from a guilty conscience. He is Japanese but he fought for the Americans during the Second World War. He laments killing his own fellow brothers and this sense of guilt demoralizes him. After the war, we find him confining