Essay --

Jeffrey Chhim Professor Garth Hall Results Both studies utilized microdialysis probes on rats to obtain dialysates, these were further analyzed through liquid chromatography (LC) and/or mass spectrometry (MS) for the presence of tryptamine derivatives (5-hydroxytryptamine (5-HT or serotonin) and melatonin (study 1), Dimethyltryptamine (DMT) and other molecules (study 2)) in the pineal gland. In the first study, the surgical implantation of microdialysis probe operation was performed on 142 rats with 10% of which deceased during or shortly following surgery before any data can be attained. Of the rats that endured the surgical implantation, another 10% were considered not meet for the study due to the incorrect position of the probes. The second study did not include information about how many rats were utilized and if any had perished during the experimentation process. LC (Study 1) Source [2] Figure 1: Daily summaries of 5-HT (red) and melatonin (yellow) secretion in four categories of rats. In each, the first night represents 24 hours after the probe placement, and each data point represents the extent of recuperation throughout a 10-min interval. Class I (panel A), class II (panel B), class III (panel C), and class IV (panel D), and one representative rat is shown for each class. Horizontal axes signify time of day, and the vertical axes signify the quantity of secretion for every injection. The darken regions signify 01:00–11:00 hours in each panel. Microdialysates of rats were organized into four unique classes based on stable recovery (Panels A-D) refer to Figure 1, each peak height represents the 5-HT secretion during early night as well as the normal daytime secretion with little or no day-to-day variation. Class I (... ...0732/ 161.10735 amu), IAA (176.07061/176.07057 amu), HIAA (192.06552/ 192.06511 amu), TRP (205.09715/205.09711 amu) and HNATA (219.11280/219.11296 amu) identified. Analysis of samples for DMT by precise mass gave 189.13860 amu associated with the calculated exact mass of 189.13866 amu obtained for a DMT reference. DMT was not found in all samples like that of melatonin and HTA. Sources 1. Barker S A, Borjiginm J, Lomnicka I, Straussman R. (2013). Biomedical Chromatography. â€Å"LC/MS/MS analysis of the endogenous dimethyltryptamine hallucinogens, their precursors, and major metabolites in rat pineal gland microdialysate.† DOI 10.1002. 2. Sun X, Liu T, Deng J, Borjigin J. Long-term in vivo pineal microdialysis. Journal Of Pineal Research. [online]. September 2003;35:118-124. Available from: Academic Search Premier, Ipswich, MA. Accessed February 25, 2014.

Evoking Sympathy for Macbeth :: Macbeth essays

Evoking Sympathy for Macbeth      Ã‚   Within Macbeth the tragedy and demise of Macbeth is an important factor in determining his character as a tragic hero.   However in order to elucidate on this point we need to define what is a tragedy.   Aristotle within ‘Poetics’ highlighted what characteristics he believed to define tragedy these being; ’†¦Imitation of an action that is serious and also, as having magnitude, complete in itself...in a dramatic, not narrative form; with incidents arising pity and fear, wherewith to accomplish its catharsis of such emotions’ And immediately we are brought to tragedy and what the concept of a hero is. In Shakespeare's play, Macbeth, the character of Macbeth murders his king, Duncan, for personal motives, there appears to be little subjective reasoning for the murder.   This perhaps encapsulates the notion of an incident which has the potential to arise pity from an audience. The reader begins to pity Macbeth despite the obvious character flaws of greed and corruption.   Shakespeare manipulates the audience to react sympathetically towards Macbeth through the use of Macbeth's actions, dialogue, and passion.   Throughout the story, there is a feeling of animosity toward Macbeth in response to his deleterious actions.   However, scenes revealing Macbeth's more admirable side balance and even abet that negative feeling.   One particular instance where the reader has the potential to feel pity for Macbeth appears in the dialogue immediately before Macbeth decides whether or not to kill King Duncan.   Macbeth is unsure of the morality of the murder.   During much self-deliberation, he agonizes in the monologue, "I am his kinsman and his subject, strong both against the deed" (I.vii.14-15).   While Macbeth contemplates whether murdering Duncan is feasible, Lady Macbeth convinces Macbeth that he would murder Duncan if he were truly brave and masculine.   Lady Macbeth goes on to remark that if he murders Duncan, Macbeth "would be so much more the man" (I.vii.58). A weak Macbeth gives in to his wife's badgering and manipulation and reluctantly agrees to participate in the murder. The audience feels sympathy for an insecure Macbeth as he begins his spiral into ultimate destruction. It appears that without the push of Lady Macbeth the deed would have been unlikely to have taken place.   Another instance in which Macbeth seems weak and pitiable is at the banquet held in his honor.   Before the dinner party begins, Macbeth orders the assassination of his friend Banquo.

The Lack of Communication in Cat on a Hot Tin Roof by Tennessee William

The Lack of Communication in Cat on a Hot Tin Roof by Tennessee Williams Communication is a very important aspect of any type of relationship. There are many themes in the play, Cat On A Hot Tin Roof, by Tennessee Williams, but the major theme is that of isolation and the lack of communication. This type of theme involves many character such as Brick and Margaret. Big Daddy and his oldest son Gooper. And Big Daddy and his youngest son Brick. The entire Pollitt family manifests the theme isolation and lack of communication. An example of this is that Brick throughout the play isolates himself not only from Margaret but from others as well. But Margaret is most noticeable. This is caused by his drinking problem. Margaret tries so hard to get close to him but the lack of respect causes the lack of communication between the two. "I don't have to do anything I don't want to do. You keep forgetting the conditions on which I agreed to stay living with you". This is said by Brick to Margaret after she asked him to sign the gift she bought for Big Daddy's birthday. Another example of this is through lack of communication. Brick no longer wants to under stand Margaret or be understood by her. This is causing the problems for the two and there marriage and Margaret is scared that they will lose the plantation that the might get from Big Daddy's will. Finally Margaret just does not want to let Brick go she loves him, she says "Oh Brick! How long does it have t' go on? This punishment? Haven't I done time enough, haven't I served my term, can't I apply for a-pardon?". She is fed up of pouring her love out to Brick and him not doing anything back. In conclusion Brick is isolating himself from Margaret which is causing their... ... and tell one another there problems. In conclusion, The entire Pollitt family manifests the theme isolation and lack of communication. Through character conflicts such as Brick and Margaret. The in ability to communicate is manifested in the relationship between Brick and Margaret, they have many problems such as there love life. And also through the characters of Gooper and Big Daddy. The lack of communication has broken up a son and father during this play. The relationship between Gooper and Big Daddy is non-existent. Finally, the relationship of Brick and Big Daddy. Brick and Big Daddy love each other and yet they hurt each other deeply. It finally brings about a change between them, they find out the truth about everything such as Big Daddy's cancer. Thus it is evident that the entire Pollitt family manifests the theme isolation and lack of communication.

Ones Socialization

There are many factors that play a major role in our socialization; from military to media. Determining and regulating how much influence they have un us is something we have little control over. My group and I had the opportunity to further expand our knowledge on three patterns; Time Orientation pattern, Social Relations Orientation pattern and Bond†s Moral Discipline. Through this essay I intend to explain how the Social Relations and Time Orientation pattern among other related factors have greatly influenced who I am. The Social Relations Orientation describes how the people in a culture organize themselves and relate to each other. The book asks â€Å"to what extent are some people in the culture considered better or superior to others?† (Lustig& Koester 90). Easy to say that Mexican American†¦ celebrate status differences†( Lustig & Koester 91) based mostly one economic status. It is so unfortunate that a society could stereotype a group of people without considering an important factor such as opportunity. In Mexico most people fall under two categories: â€Å"fresas† & â€Å"nacos†. â€Å"Fresas† can be translated into preppie, and the closest translation I could find for naco would be all those who lack education and class. Growing up I attended mostly private schools, which were made up of all sorts of people, but mostly â€Å"fresas† because they were the ones who could afford it. I remember having a friend called Leyra, she had to be the most stuck up person I had ever met. She was the kind of girl who would always judge the book by its cover, she was the kind of girl who as soon as you walked in the room would check the tags of your clothes to see if they were designer made. Fortunately I had the opportunity to be with her all through highschool, and realize that that was one person I did not want to be like. I learned many things from Leyra, the most important being never to judge a book by its cover rather its content. Education has next to my family been the most important factor in socialization, which was enforced by my family. My family and I strongly believe that as long as you live under their roof they have a say so in what you do or don†t do. My family up until a few years back was responsible for the direction my life was headed. When I lived with my aunt I felt deprived of my freedom, she chose what school I went to and classes I took I am not saying that they were not beneficial, but they were not classes that I chose. I enjoy relating to people as my equals, and address them based on the occasion not their economic status. I see myself as a member of many groups not just one. I have always had a problem belonging to just one group, I believe in having the best of all worlds. I also believe in being nurtured from the past, living in the present and looking forward to the future. Learning to let go is vital to move on, and this is something my culture is bad at. It seems as though there is not enough time in ones day carry out all activities and enjoy life at the same time. One should value time in the past, present and future. In Mexican American cultures â€Å"The day of the dead† which is considered a national holiday is one of the biggest celebrations of the year. We take this time to remember all of the loved ones who cannot be with us. It lets us think about the things we do have in order to not take them for granted. There is such a thing called â€Å"Mexican time†. Mexican time refers to arriving an hour later to what ever event you are going. We usually think well they say to be there at 7:00, but by the time everything is ready it will be 8:00, so if I arrive at 8:00 I†ll e right on time, and I wont loose any time waiting. This has cause me problems. I am always late thinking it is ok. I have been late to important meetings at work, to important classes and to everything else I do. It is embarrassing and something very hard to change. There are always certain things in a culture such as being late that one could do without. I was taught by my family that in life we do not always get our way or do what we want. I was also taught that education will provide one with the most powerful tool in life: Knowledge.

Effective Parenting Styles

Effective Parenting Styles COM/150 Abstract The passion of people’s reactions to questioning parenting styles are just below the nukes of religion and politics in explosive potential. Here we discuss what the basic styles are and what styles most parents tend to fall. We will look at constructive and deconstructive parenting styles as well as see which option tends to be the best. Where do you fall? Is that style the best your family or are you still seeking guidance? Effective Parenting StylesAlthough parenting is a never-ending debate, many parenting styles have been studied to find what elements are constructive and which are destructive. There are roughly four major parenting styles identified when researching effective parenting. Each parenting style can differ and change as children grow older, or change based on each individual child. These groups defined below have a major emotional impact and development impact on a child. Permissive Parenting Permissive parenting can come off to be more of a friend rather than a parent; these parents don’t often discipline their children.Parents who choose to parent their children this way rarely have control over their children and may be lacking self-discipline themselves. Although these parents are still very loving and nurturing to their children, this parenting style may be a bit too laid back to raise an obedient child with self-discipline. Authoritarian Parenting In the authoritarian style of parenting, the parents set strict rules for children to follow and set high demands that these rules are to be obeyed or they be punished end of story.The most common aspect of this authoritarian style of parenting, is the parent neglects to give the child reasoning to the rules they have set, â€Å"Because I’m the father that’s why† is the perfect example of this. Parents in this style don’t feel they need to have to explain reasoning to their children and often come across as an aggressor. Communication between parent and child is non-existent. Authoritative Parenting This parenting style has much in common with the authoritarian style of parenting. The authoritative style parenting is a bit more self-ruled and flexible for each disciplinary incident.The authoritative style has the same set rules and standards as authoritarian, but parents in this style are more expectable to reason with these children and dig deeper into the issue at hand and discuss a resolution then jump straight to discipline. This style does discipline and sticks to the rules, but has more of an emotional and nurturing way of dealing with the issue. Uninvolved Parenting Uninvolved parenting style is just that. Parents of these children have no receptiveness or awareness to their children’s behavior.These parents are disconnected from their children on most emotional levels and just fill the basic living demands of food, water, shelter, etc. There is low to none communication, di scipline, or nurturing between parent and child. In some extreme cases, parents don’t even meet the child’s basic living demands. When it comes to parenting styles we find two major deconstructive styles out of the four listed above, uninvolved parenting and permissive parenting. Children raised with the permissive styles generally experience more problems with school, authority, and are found to have self-esteem issues.This child hasn’t had much authority from parents so they feel that they shouldn’t have to take any from anybody else including the law. This can majorly effect education if the child has no consequence for not finishing homework or sees no reason education and guidance are important to learn. The results of the uninvolved parenting style can lead to children being less competent in adult life, un-successful, have problems dealing with self-control, and also are found to have major self-esteem concerns.Children raised in these environments have little to no control over emotions and actions since proper guidance was never shown to them. These children learn and grow from what they know and seek acceptance from outside sources. Too often enough these children fall into gangs and drugs to seek this acceptance from these groups. Many of these children drop out of school at an early age and suffer from poor reading and writing skills. After reviewing the parenting style definitions above, the most logical and constructive parenting style seems to be the authoritative parent.Numerous studies have been taken on these four parenting styles and have concluded â€Å"Authoritive parenting styles tend to result in children who are happy, capable and successful† (Maccoby, 1992. These studies also show that the Authoritarian parenting styles â€Å"generally lead to children who are obedient and proficient, but they rank lower in happiness, social competence and self-esteem. † (Cherry,  n. d). Giving your children the extra attention and guidance while setting reasonable boundaries seems to be the best fit for parenting. Every parenting style varies.You may have a father who is authoritive, the mother is more permissive; the key to successful parenting is communication and balance as a family. Communicate with your children about why they did what they did. Guide them and show them how it can be done better the next time around, and most of all make sure to make to show your child love and acceptance. Punishment needs to happen like committed as consistency is also very important, but following through with rules and the punishment allows your child to grow and learn from the experience, and to avoid doing them again.Conclusion All children need a good parent with an effective parenting style. Who the child grows up to be is a direct look at who the parent is. References Maccoby, E. E. (1992). The role of parents in the socialization of children: An historical overview. Developmental Psycholo gy, 28, 1006-1017. Cherry, K. (n. d). About. com – Education- Psychology. Retrieved from http://psychology. about. com/od/developmentalpsychology/a/parenting-style. htm

And Still We Rise Essay Essay

It is a unique experience to be rendered completely helpless, to be put completely at the mercy of another human being by force. I have felt complete submission of this kind once in my life; I lay on the cold, wet grass, confused, slowly regaining consciousness after being choked out. As I look back on how I have lived my life over the past couple years, this incident is one of the most influential factors. After being so overpowered by another man, I decided that I could never let this kind of thing happen to me again. I became extremely motivated to lift weights, and to learn wrestling and MMA. This experience changed my expectations for myself and helped me realize that it is in my hands to decide how I am perceived. It was a dispute over nothing. Two guys, driven by a natural instinct to fight, finding an excuse to challenge each other. These two guys were me, a scrawny, 100lb 8th grader, and Collin a well built 22 year old. We were sitting around a bon fire with five other friends, but only six fold-out chairs. Collin suggested tap out to decide who got the last chair, and the next thing I remember is the utterly confused feeling as I regained my senses one by one. It was a full minute before I really knew what had happened: unable to break a choke hold, I had refused to tap out and collapsed unconscious on the ground. It is hard to describe the mix of relief and humiliation that I felt as I walked away from the incident. Even though I trusted and respected Collin, he had just proved my vulnerability and made me realize my lack of confidence. I did not, however, accept my defenselessness and move on. I realized that there was no reason for me to have settled for my skinny pathetic build, and I hit the weights. I started lifting six days a week a friend of mine and within three months, had put on fifteen pounds of muscle. A full year later, I weighed 155 and bench pressed over 200lbs. This incident is also one of the main reasons I started wrestling, a sport that I have grown to love and excel in. To complete my self-improvement plan, I took a few MMA classes and got some sparring equipment and a heavy bag to practice on. Since then, I’ve spent hours in my garage letting my anger out on that bag to staying in wrestling shape. Of course I am no were close to my vision for myself, still only 5’ 8†, and well below my goal of muscular development, but I can see that it is possible. This whole process has taught me that I am I control of my own destiny. Any goal is attainable if you work for it, and what doesn’t kill you makes you stronger. This event was not the only factor contributing to my decision to change, I hated being skinny. It was however an incredible catalyst, giving me a specific reason around which to focus my efforts. It made me realize that you are born with no restrictions. No matter what your natural conditions are, they can be changed and formed to fit your ideals. Furthermore, it’s up to you to change them and the effort you put in will be directly reflected in your outcome. This experience brought to light that, when I have a goal in mind, I am incredibly motivated and focused. It has shown that I can maintain interest in a goal and continually set the bar higher and higher. This experience has changed the way I perceive and carry myself. It has shaped me into someone who is comfortable with their abilities and willing to work to improve themselves. It has shown my ability to let setbacks help me grow and demonstrated my strong self motivation. Ultimately, I am very thankful for Collin and what he did for me, in a sense, being completely helpless has been one of the most empowering situations of my life so far.

Customer Satifaction

Chapter I I. Introduction The findings of this research are mostly useful to those (managers and crews) who intend to give customer satisfaction. The research indicates the most important aspects to give 100% customer satisfaction that will benefit customers and the company as well. In the past few years significant growth has been noticed on Jollibee Foods Corporation. It has been proved that Jollibee Foods Corporation is the fastest and the largest growing company in the industry of fast food chain. Jollibee also operates branches in different countries wherein they focused and value the culture of the countries they are located in.This thesis focused on how Jollibee Foods Corporation managed to keep the good relation with the customer and how to keep them satisfied on every visit. II. Background of the study The Jollibee Foods Corporation  rose from humble beginnings to be the leading fast food chains in the Philippines. In 1975 it used to be an ice-cream parlor serving hot meal s and sandwiches. With the coming of foreign franchise, Jollibee experimented with hamburgers until it came up with a recipe geared for a definitely Filipino flavor.The company’s rapid growth is attributed to its creative and innovative marketing programs, its dedication to research to continuously come up with products that will appeal to the Filipino palate and consistent staff training to provide product knowledge and quality service. Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities.It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and efficient service. And it i s this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.This study was conducted to investigate all aspects of Customer satisfaction of the Jollibee Foods Corporation as perceived by the Management team. III. Theoretical Framework According to the management team and staff of Jollibee Foods Corporation they are following standard rules of the company on how to give good quality on every product they are serving because for them patrons are really important to the company so they should always give the best for them. Also, management team and crew members are well trained on how to handle customers from different walks of life, so when problem arise it is well taken care off.We all know that Jollibee Foods Corporation is a well known company because it is affordable and delicious fo ods patronized not only by the kids but the adults as well. They are keeping their good company image with a tag line of â€Å"Sa Jollibee beeda ang saya† that surely pertains on how to keep every customer satisfied on every visit. IV. Conceptual Framework The figures shown are the main factors on how to achieve customer satisfaction based on the problems en countered by the Jollibee foods Corporation. V. Statement of the ProblemGeneral Problem The purpose of this study is to how to keep the customer satisfaction of Jollibee Foods Corporation. The study intends to fill such weaknesses in the proponents found. 1. Availability of the product. 2. How to handle customer. 3. Quality of the product served. 4. Cleanliness and condition of the store VI. Null Hypothesis The study shows that there is no relevance between the social status of the customer and the way they communicate and react with the services given by the company. Significance of the studyThis study will be as a pract ical guideline for the company, especially the front liner department (counter and dining staff). The outcome of this study will develop the service quality of the front liner staff in order to meet with the customers & needs and their satisfaction. If the result showed the high score, the owner would be happy with the service. In contrast, if the result showed the low score, the owner would improve the service and arrange training program. Chapter II A. Related Literature 1. Foreign LiteratureSome trace the modern history of fast food in America to July 7, 1912, with the opening of a fast food restaurant called the  Automat  in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first  Horn & Hardart  Automat in Philadelphia in 1902, but their â€Å"Automat† at Broadway and 13th Street, in New York City, created a sensation. Numerous Automat restaurants were built around the country to deal with the demand.Automats  remained extremely popular throughout the 1920s and 1930s. The company also popularized the notion of â€Å"take-out† food, with their slogan â€Å"Less work for Mother†. Some historians and secondary school textbooks concur that  A&W, which opened in 1919 and began franchising in 1921, was the first fast food restaurant (E. Tavares). Thus, the  American  company  White Castle  is generally credited with opening the second fast-food outlet in  Wichita, Kansas  in 1921, selling hamburgers for five cents apiece from its inception and spawning numerous competitors and emulators.What is certain, however, is that White Castle made the first significant effort to standardize the food production in, look of, and operation of fast-food hamburger restaurants. William Ingram's and Walter Anderson's White Castle System created the first fast food supply chain to provide meat, buns, paper goods, and ot her supplies to their restaurants, pioneered the concept of the multistate hamburger restaurant chain, standardized the look and construction of the restaurants themselves, and even developed a construction division that manufactured and built the chain's prefabricated restaurant buildings.The McDonalds' Speedee Service System and, much later, Ray Kroc's McDonald's outlets and Hamburger University all built on principles, systems and practices that White Castle had already established between 1923 and 1932. The  hamburger  restaurant most associated by the public with the term â€Å"fast food† was created by two brothers originally from  Nashua, New Hampshire. Richard and Maurice McDonald  opened a  barbecue  drive-in  in 1940 in the city of  San Bernardino, California.After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamb urgers,french fries,  shakes,  coffee, and  Coca-Cola, served in disposable paper wrapping. As a result, they could produce hamburgers and fries constantly, without waiting for customer orders, and could serve them immediately; hamburgers cost 15 cents, about half the price at a typical  diner. Their streamlined production method, which they named the â€Å"Speedee Service System† was influenced by the  production line  innovations of  Henry Ford.By 1954, The McDonald brothers' stand was restaurant equipment manufacturer  Prince Castle's biggest purchaser of milkshake blending machines. Prince Castle salesman  Ray Kroc  traveled to California to discover why the company had purchased almost a dozen of the units as opposed to the normal one or two found in most restaurants of the time. Enticed by the success of the McDonald's concept, Kroc signed a franchise agreement with the brothers and began opening McDonald's restaurants in Illinois. By 1961, Kroc had bought out the brothers and created what is now the modern  McDonald's Corporation.One of the major parts of his business plan was to promote cleanliness of his restaurants to growing groups of Americans that had become aware of food safety issues. As part of his commitment to cleanliness, Kroc often took part in cleaning his own  Des Plaines, Illinois  outlet by hosing down the garbage cans and scraping gum off the cement. Another concept Kroc added was great swaths of glass which enabled the customer to view the food preparation, a practice still found in chains such as  Krispy Kreme.A clean atmosphere was only part of Kroc's grander plan which separated McDonald's from the rest of the competition and attributes to their great success. Kroc envisioned making his restaurants appeal to suburban families. At roughly the same time as Kroc was conceiving what eventually became McDonald's Corporation, two Miami, Florida businessmen, James McLamore and David Edgerton, opened a fr anchise of the predecessor to what is now the international fast food restaurant chain  Burger King.McLamore had visited the original McDonald's hamburger stand belonging to the McDonald brothers; sensing potential in their innovative  assembly line-based production system, he decided he wanted to open a similar operation of his own. The two partners eventually decided to invest their money in  Jacksonville, Florida-based Insta-Burger King. Originally opened in 1953, the founders and owners of the chain, Kieth J. Kramer and his wife's uncle Matthew Burns, opened their first stores around a piece of equipment known as the Insta-Broiler.The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to carry the device. By 1959 McLamore and Edgarton were operating several locations within the  Miami-Dade  area and were growing at a fast clip. Despite the success of their operation, the partners discovered that the design of the insta-bro iler made the unit's heating elements prone to degradation from the drippings of the beef patties. The pair eventually created a mechanized gas grill that avoided the problems by changing the way the meat patties were cooked in the unit.After the original company began to falter in 1959, it was purchased by McLamore and Edgerton who renamed the company Burger King. While fast food restaurants usually have a seating area in which customers can eat the food on the premises, orders are designed to be  taken away, and traditional table service is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A â€Å"drive-through† service can allow customers to order and pick up food from their cars.Nearly from its inception, fast food has been designed to be eaten â€Å"on the go† and often does not require traditional  cutlery  and is eaten as a finger food. Common menu items at fast food outlets include  fish and chips,  sandwiches,  pitas,  hamburgers,  fried chicken,  french fries,  chicken nuggets,  tacos,  pizza, and  ice cream, although many fast food restaurants offer â€Å"slower† foods like  chili, mashed  potatoes, and  salads. 2. Local Literature The first  fast food  outlets were really the neighborhood stalls selling rice and cooked dishes. These  stores  were and are called â€Å"turo turo†, literally point-point.It is highly possible that a chain of these stores, owned by an enterprising housewife, could have 2 or more locations within the same vicinity, manned by a sister or any member of the family. Technically, that will be a chain of fast food outlets. If you mean Western-menu chains, KFC opened in 1967. In 1975 Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet. Brown Derby had up to 3 branches of a burger-and-shakes operation in the postwar period but that has dwindled to a lone takeout stand near the QC-Manila boundary.For ice cream confections, you'll have to look into the history of Magnolia, Selecta (the original) and DQ. But if you also include Chinese restaurants that served porridge, noodle soup and steamed buns fast (as well as an oniony burger sandwich), the history of Ma Mon Luk, Charlie Wanton and Kowloon House might interest you. B. Related Studies 1. Foreign Studies Through the years, McDonald's remained the world's top quick service restaurant. With more than 33,000 branches in more than 120 countries around the globe, McDonald's has served billions of customers since its first restaurant in 1955.McDonald's history began even before the onset of the Second world war when brothers Dick and Mac McDonald started a drive-in restaurant business in Riverside California. Their menu was composed simply of 10-cent hamburgers and other drive-in products. After the war, the brothers opened a new type of restaurant in San Bernardino, California, where a little hamburger man called â€Å"Speedee† became the company's symbol Dick's and Mac's endeavors proved so successful that other operators sought out franchises from them.In 1954 Ray Kroc exclusive sales distributor for Multimixer intrigued by the brother's â€Å"Speedee System† visited the latter in San Bernardino, Upon his return to Chicago, Kroc obtained the exclusive licensing rights to the brothers system and had become heir National Franchise Agent in April of the same year construction began on the first restaurant in what was called the Mcdonald's System Inc. The famous Golden Arches arrived in the Philippines in 1981 when George T. Yang president of McGeorge Food Industries was awarded franchising privilege in the country by McDonald's international.The first store opened in the busy university area of Morayta while the second was established in the prime commercial area of Cubao beside New Frontier Theate r. And now as they say, the rest is history. With the desire of providing Filipino customers with high quality food and service that meet global standards, George T. Yang, opened the first McDonald's store along Morayta, Manila in 1981. Since then, McDonald's has introduced so many innovations that captured the hearts of the Filipinos. It was McDonald's who first offered the Value Meals and the Happy Meal. It was McDonald's who first provided employment opportunities for students.And it was McDonald's who first played an active role in helping out in the community through McDonald's Charities. These and so many other â€Å"firsts† are the reasons for McDonald's phenomenal growth! Today, with Kenneth S. Yang at the helm, McDonald's is now a multi-billion-peso company with almost 274 stores nationwide! And still counting! 2. Local Studies Who would have guessed that a giant cartoon bee character could become the national symbol for delicious, affordable and fast food in the Phi lippines? Well, that’s what  began in 1975  when Tony Tan Caktiong opened an ice cream shop in Cubao, Quezon City.The results of his efforts has been nothing short of phenomenal. Though  Jollibee began as an  ice  cream parlor, it was the move to diversify to more types of food like hamburgers  that really put  them on the map. In every major area in the Philippines, one can count on multiple Jollibee’s being around, ready to serve you a Yumburger, ChickenJoy, or your own personal favorite. In less than 10 years, in 1984, Jollibee reached the 500 million piso sales milestone. Another 5 years later in 1989, Jollibee accomplished another amazing feat – reaching the 1  billion  piso sales mark – and being the first fast food chain in the Phlippines to do so.Other notable accomplishments include becoming   part of the top 100 corporations in the Philippines in 1987, and becoming the first food service company to be listed in the Philippine Stock Exchange. The prestigious award of â€Å"World Entreprenuer of the Year† was given to founder Tony Tan Caktiong in 2004 for the inspiring work he’s done. Additionally, the Far Eastern Economic Review  has judged  Jollibee as â€Å"The Most Admired Company† in the Philippines  over  the last 6 years. What’s the secret to the success of Jollibee? Is it the creative marketing and unique branding they’ve pioneered in the the realm of fast food?Is it the focus on traditional Filipino culture and the fact that they try to still seem a â€Å"local favorite† despite the fact that they’re the nation’s most prevalent restaurant? I’d say it’s a combination of all these things and more. Jollibee has indeed revolutionized the fast food industry in the Philippines. Today they satisfy the apetites of Filipinos everywhere with  600 stores in the Philippines and over 30 international stores. C. Hypothesis Summary of Study This study shown the problems encountered in Jollibee Foods Corporation and the problems they usually encounter when it comes to customer satisfaction.According to the research Jollibee usually encountered irate customers especially if they have to wait for the product they ordered. Most of the customers are not willing to wait for the said product and end up on canceling the order. The management team has brought up solution to this problem. They have established answers to the problems they are encountering and ensure that these problems are well taken care of. Specifically the study will attempt to answer the following: 1. How do the respondents’ profile be described in terms of: 1. Quality of food served 2. Quality of the service given by the management and crew . Cleanliness and condition of the store 4. Age 5. Gender 6. Civil Status 7. Educational Attainment 8. Economical Status 9. Religion 1. What problems are being encountered by the respondents? 2. What sugg estions are offered by the respondents to improve the services given by the company? Chapter III Research Methodology and Procedure This chapter will present detailed idea about the research will be conducted. This includes the purpose of the research, data collection method. Data Gathering Procedure There are two major approaches to gathering information about a situation, person problem or phenomenon.Sometimes, information required is already available and only need to be extracted. However there are times when the information must be collected. Based upon these broad approaches to information gathering data are categorized as: Secondary data and Primary data. Secondary data are collected from secondary sources such as govt. publications, personal records, and primary data are collected through: observation, interviews and/or questionnaires. Data collection procedure in qualitative research involved three basic types: Observations, Interviews, and Documents. In this study quantita tive survey is used as data collection method.Since the aim of the study is classifying service quality dimensions in dining experience from the customers’ point of view, the main focus thus is customer. A questionnaire was prepared to get idea about the customer’s experiences in dine-in. About 10 persons out of 15 users replied. A survey is a procedure used to collection primary data from individuals. The data sought can range from beliefs, opinions, attitudes and lifestyles to general background information on individuals such as gender, age, education and income as well as customers point of view in dinning experience.Surveys are used when the research involves collecting information from a number of individuals The questionnaire was developed based on research question and frame of reference. The logical structure of questionnaire followed the order of service quality dimension in the frame of reference. For understanding the importance and satisfaction of each ser vice quality dimension a 5 scale was used ( 5= very satisfied, 4= satisfied, 3= neutral, 2= poor, 1= very poor). Frequency & Percentage of distribution of respondents in terms of over all rating on dinning experience Over all rating |Frequency |Percentage | |Very Satisfied |6 |60 | |Satisfied |1 |10 | |Neutral |1 |10 | |Poor |2 |20 | |Very Poor |0 |0 | |Total |10 |100 |