Pizza Hut Case Study Example | Topics and Well Written Essays - 4250 words

Pizza Hut - Case Study ExampleThe study utilized primary and alternate information. The primary data go out come from the interviews of Pizza Hut Manager and customers, while the secondary data will come journal articles, internet websites, newspapers, textbooks and academic and industry professionals.Although there has been a lot of look on customer behavior and customer dis bliss, there is less study on customer satisfaction, this gibe to Shultz and Bailey in 2000. What be the reasons behind gambling on a study regarding simple satisfaction trustworthy consumers do not leave a store or a restaurant for better service in another place (Anderson and Fornell, 1994). At the very minimal effort the other companies will fair(a) beat services offered. The main key component that a company should implement is to maintain their liege customers. In order to maintain and gain loyal consumers is through providing high quality standards of products and services so that there will be a very minimal chance that the customer needs will not be fulfilled. Indeed, it is a common knowledge that there are difficulties in understanding the impartiality behind consumer needs, even if these requirements in advance the consumer can and will alter them without any reason at all. Customer SatisfactionAccording to the study of Kekre, Mayuram and Srinivasan in 1995, a successful company utilizes market psychoanalysis in order to understand the needs of their clients and provide satisfaction to them. This company should not just treasure profit and gains but also the satisfaction of their clients through this they can make the performance of their company reinforced and will implicate success. If a pipeline organization desires to examine it themselves, they should observe the particular aspects like business contacts, reputation, advertising and their brand name, these aspects can help identify consumer satisfaction (Barbeschi, 2002). After identifying these aspects, the qu antity of customer satisfaction a firm has and in which venues, strategic approaches can be formulated to guide the company to be more competitive. In the study of Carol and Reichheld in 1992, relationship market should be implemented. This type of marketing can establish in creating a long-term connection with customers instead of individual business deals. A firm having a full grasp of the consumers needs as they go through their life phases. Its accent is a wide variety of products or services to their present clients, as it is necessary to them (Berry et al., 1988). At the aforesaid(prenominal) time Berry in 1983 acknowledges that relationship marketing can be implemented when there are options to select from, when the consumer makes their