Marketing Plan Health Promotion Programs

Question: Discuss about theMarketing Plan for Health Promotion Programs. Answer: Introduction: Place: The selected market for the product is Singapore. It is a well prosperous country where people are fascinated about new and fashionable accessories including shoes (Eldredge et al., 2016). Cities and regions like Woodsland, Tekong Island, Sentosa Island and other regions can be targeted as the major places where the product can make business. The distribution channels for the product can be exclusive retail stores. The shoes can also be sold in malls with other brands of shoes. Online selling is also an option because of the increasing impact of online shopping. However, it has been observed that people are more inclined of purchasing shoes by physical means rather than purchasing from online sites (Shamilah et al., 2015). Therefore, the Company has to focus more on physical stores rather than online selling of their product. The approach of selling shoes in mega stores along with other brands of shoes shall fetch more customers. Promotion: Traditional approach as well as digital media can be used for the purpose of promotion. It has to be understood that the major consumers of the product are between the ages 16 and 45 years. Therefore, targeting these consumers by the means of social media sites like Facebook, Twitter can become easy. Many companies are using this platform solely for the purpose of their promotional activities. Therefore, creating promotional pages in these sites can be helpful to target the right customers (Eastman Ferguson Klein, 2012). The Company shall hire a differ group of people who shall focus on the digital marketing only. They have to very regular in terms of posting pictures information about the product. Television commercials can also be made. For such promotion, the company might approach an actor or an athlete as the brand ambassador of the product. This shall fetch more customers to the Company. References: Eastman, S. T., Ferguson, D. A., Klein, R. (Eds.). (2012).Media Promotion Marketing for Broadcasting, Cable the Internet. CRC Press. Eldredge, L. K. B., Markham, C. M., Kok, G., Ruiter, R. A., Parcel, G. S. (2016).Planning health promotion programs: an intervention mapping approach. John Wiley Sons. Shamilah, S., Lai, A. Y. M., Raj, R., Kai, E., Guo, Y. (2015). Current v future LNG market of Singapore.